Milestone 1
1-6 months

Milestone 2
7-12 months

Milestone 3
13-18 months

Milestone 4
19-24 months

Milestone 5
25-30 months

Milestone 6
31-36 months

WP1 - Net-working

constitution of cross-sectoral working groups; start of the reg. varying networking: e.g. make of inventories of g & p, pragmatic call for participation via conferences to find potential objects, search for areas for new ones; reg. object lists show the variety of possible objects: e.g. object name/ownership/contact person, location, photo/plan, category, background, project definition, planned actions (within III B, others), results, keywords

constitution of reg. & thematic (e.g. herbs, sculptures, cafés) networks; set up of general guidelines by defining criterias & standards to guarantee tour. & sustain. quality; selection of the 1st circle of g & p (see WP 2) & of 2nd circle (participating in WP 3+4); information via newsletter; participation in 1st them. workshop "The design of (new) entrance situations/visitors' information & direction systems" (order & thematic focus may change)

(sub-)reg. & thematic network exchange activities; reflection about reg. marketing & subregional clusters & routes; set up of a "trouble shooter expert group" to help partners; participation in 2nd+3rd workshops "Spatial functions of g & p in urban & rural areas" and "Boundaries of g & p as an important heritage aspect"; analysing & assessing best-practice & pilot actions; strengthened co-operation between the partners; information via newsletter

(sub-)regional and thematic network exchange activities; participation in 4th+5th thematic workshop "Culture & Arts" and "How to implement new businesses [cafés, shops etc.] in g & p"; completing and widening up of the networks; information via internal newsletter

(sub-)regional and thematic network exchange activities; start of changes in behaviour; participation in 6th thematic workshop (to be specified); information via internal newsletter

preparation and fixing of post-project period; participation in final event, information via internal newsletter

WP2 Deve-lopment

formulation of exact measures; obtaining offers (including concrete financial volumes); start of 1st pilot actions (g & p as an object, preparing g & p, creating ambiance)

object related activities (depending on the regional input/budget/timetable): concept plans, tourist marketing studies, feasibility studies (e.g. cafés, shops), business plans, visitors guide and information system (internationalisation); other pilot actions and small scale investments (eg. signs, garden cinema, children in garden)

WP3 Marke-ting Strategy

start of development of regional marketing strategies, development of common logo and layout for any kind of publication

detailed work out of regional marketing strategies, detailed work on logo and layout, brochures on single objects, publicity for 1st transnational meeting

press tour at objects of 1st circle, realisation of the marketing strategies by all kinds of media work: brochures and maps on g & p clusters, press tours, participation on tourism fairs; combination with Culinary Heritage project; set up of integrated packages (by bike, by train, by bus); set up of a joint training curriculum for tourist guides; preparation of event calendary

international brochure, publicity for 2nd transnational meeting, preparation of Green Heritage Award, press tours, participation on tourism fairs (e.g. ITB Berlin 2004), special offers for g & p tourists (as study tours), production and dissemination of event calendary, regional execution of different training courses for tourist guides

participation in conferences and fairs, detailed work out of Green Heritage Award, press tours, publicity for 3rd transnational meeting, dissemination of event calendary, regional execution of different training courses for tourist guides

Conference/Symposium on g & p in the BSR, Green Heritage Award ceremony

WP4 Coope-ration

work out of projects & 6 thematic workshops (1. The design of (new) entrance situations/visitors' information & direction systems, 2. Spatial functions of g & p in urban & rural areas, 3. Boundaries of g & p as an important heritage aspect, 4. Culture & Arts, 5. How to implement new businesses [cafés, shops etc.] in g & p?, 6. ?; order & them. focus may change), discussion about corporate identity & logo

preparation of and participation in 1st transnational meeting (FI/EE) and 1st thematic workshop (EE); developemnt of logo; help to find specialised nurseries for reg. seed and plants

2nd+3rd thematic workshop in ... (to be fixed); concept development of a Green Heritage Award

preparation of and participation in 2nd transnational meeting and 4th+5th thematic workshops in DK, transnational marketing measures

preparation of and participation in 3rd transnational meeting and 6th thematic workshop in SE, transnational marketing measures

discussion and first steps toward a post project period, preparation of and participation in final event in DE

WP5 Repor-ting

design of a common project website (chatbox, links to objects, participating regions other similar projects etc.), progress report 1 (all to be published on the website)

information input on the website (regionally organised), progress report 2

running the website, progress report 3

running the website, progress report 4

running the website, progress report 5

running the website, final report, special brochure of the overall project activities and results for the general public