A common logo for Gardens and Parks in the region of the Baltic
Sea
Studio 37 (www.studio37.de) is the winner of the corporate identity-pitch!'
What has been looked for, is a “corporate identity”, that is able
to introduce Gardens and Parks as a new tourism-brand in Northern Europe within
future national and international marketing-activities. The brand should communicate
the common cultural heritage and the high experience quality („culture,
nature, pleasure“) on the basis of a (north-)European “Look and
Feel”. Furthermore, the logo should work in all languages (English, German,
Danish, Swedish, Finnish, Estonian). Among the fife proposals, the layout of
the Worpsweder Agentur Studio 37 has been
given the highest rate by the representatives of the transnational project team.